An Arabic system, not an Arabic translation.
The difference does not show in a demo. It shows in the second week, in the small things that are wrong all day in a system that was built somewhere else and had its words replaced.
The direction of the whole screen, not the text inside it
Most systems translate their words and leave their layout facing the other way: the menu on the left, the conversation list on the left, the eye travelling the wrong direction all day. Here the interface turns over completely, and a phone number or an invoice figure still reads left to right inside it, because that is how those are written in Arabic too.
Arabic counts in more than two ways
English has one and many. Arabic has one, two, a few and many, and a system that only knows two of them writes sentences that are quietly wrong on every screen that counts something. Counting here uses all of them.
Names the way people actually have them
A first name and a last name is not how most of our customers are recorded. A customer here can be one name, or several, or a company — and the same person who wrote from WhatsApp under one name and from Messenger under another is still one record.
Your working week, not a default one
Working hours are set per company, including the days. A team that works Sunday to Thursday is not measured against a Monday-to-Friday week, and a message that arrives on the weekend is not counted as two days late on Sunday morning.
Your timezone, not the server's
Every company sets its own. A task due at nine in the morning in Riyadh reminds somebody at nine in the morning in Riyadh, whatever the machine in the data centre thinks the time is — and it keeps being right through daylight saving, which the Gulf does not use and Egypt does.
Prices in the currency you sell in
The Egyptian pound, the dollar, the euro, the Saudi riyal and the UAE dirham — each one a price somebody decided, not a conversion of another one done at this morning's rate.
Support in the same language as the product
Built in Cairo by people who answer in Arabic, in the same hours you work. A problem explained in Arabic does not have to be translated into English, queued, and answered the next day from a different continent.
Switch the language at the top of this page
The whole site turns over, including the direction it is read in. That is the same switch every person on your team gets, and it is the shortest demonstration of the point this page is making.
Start free